What content should I publish?

We’ve all been there: opening Instagram or our content calendar and not knowing what to post. Sometimes the simplest things work better than you might think.

At Beat Films, we’ve often seen brands with great products and a good image, but with no content on their social media. At our agency, we always have a list of ideas to save the day when you need them.

One of the topics that works very well and always attracts a lot of attention is showing behind-the-scenes footage. There are people who don’t know how things are recorded or simply what a day at your company is like, and this is content of interest. For example, when something is being put together, you can record the process and post it on social media, such as Instagram and TikTok.

If you are attending a meeting, it can also be good content to record the process, whether it is the material you take to the meeting, how the meeting will unfold, and how the day ends. If you are recording a video with Beat Films, you can always show the process with us.

One section you can add to your social media that always works is to make a post, either a video or photo, explaining it. This is very useful, as it positions your brand and provides information for those who don’t know your brand or have questions, so they can go to that video and find the answers.

Another lifesaver that is always there is to draw on old content, i.e. if something worked well in the past, it can be updated and reposted with a new approach. Sometimes we don’t remember what is stored in the archive, and there is content that can be useful to us.

Telling a story about the company or your staff always adds value. You can talk about something you’ve learned, an anecdote that happened, or something that was a challenge for you when you started the brand.

Recommendations about music, books, etc. This is a topic that never ends, and if you don’t have content to publish, it’s always a good option. It’s also a way to see what the essence of the brand is.

Talking about how you work, from customer contact to the final step, builds trust and shows how you run the brand, demonstrating your professionalism.