If you are thinking about promoting your brand, you have probably wondered what type of advertising works best, and there is really no single answer. What we do know is that you should use the type that best connects with your audience.
At Beat Films, every time we work with a client, the first thing we do is this: understand who they are targeting, what they want to say and why it matters. From there, we choose the format and channel that makes the most sense. Because talking to the TikTok audience is not the same as talking to professionals on LinkedIn. That’s why sometimes one type of advertising is more effective than another, depending on the audience.
There are always a few key tricks for adapting advertising to our audience, and emotional advertising has always had more impact. We remember ads that make us feel something or that we identify with more than those that are solely focused on selling. Ads that convey joy, nostalgia or pride are a very good tactic to apply to our brand, as long as we adapt them and they are relevant.
As we all know, when we watch a video, we capture attention faster than when we are taught something we have to read. Today, audiovisual content is very effective on platforms such as Instagram, YouTube and, above all, TikTok, which is also easier and faster to share. Through social media, we can reach a wider audience, whether regionally, nationally or internationally.
If you have a story to tell about how your brand came about, or how you gradually evolved, it might be interesting to make a video for YouTube, and if people are hooked, it is another channel through which we can reach more people.
At Beat Films, we make the difference between each social network very clear, so that our clients know what content works best on each platform. If we want to make an advert for Instagram, it has nothing to do with one for television; adapting the message to the format and audience of each network is key.
As the years have gone by, we can see what is most successful. It is clear that brands that communicate their values will always connect better with their audience, because it is a way for them to see why you do what you do or what led you to create the brand. Sometimes the meaning behind a brand attracts more attention because it connects with people on an emotional level, through joy, nostalgia, etc.
At Beat Films, we are ready to help you find the most effective advertising for your brand.