Think of your brand as if it were a person. What would happen if that person spoke one way on Instagram, another way on the website, and then in the videos they posted, they were completely different from the other social media channels? It would be confusing, right?
This is what happens if your brand doesn’t tell a consistent story across all your channels. Because even if it doesn’t seem like it, it shows.
Consistency is everything. It’s not about repeating the same thing over and over again, but rather maintaining a certain order so that when you jump from one network to another, you don’t lose the thread. It’s a way of building trust, because when everything fits together, whether it’s what you say or how you say it, these are factors that work in your brand’s favour. Authenticity is a very important factor that the public is taking more and more into account with each passing day.
What do we achieve with each post? We reinforce our brand identity. Every appearance you make on social media is an opportunity to reinforce your brand personality. It is important that if you come across as fun on social media, you follow the same pattern on other social networks.
If your brand has a story, it is easier for the public to remember what you have said, compared to if you give a series of random facts. This way, the customer will keep us in mind.
At Beat Films, when we make videos for a brand, in addition to making them look good, we want them to tell a story that starts on your website, continues on your social media and feels consistent with your work.