A video is not just about cameras and lights. Before that, there is a very important part that makes all the difference when a video is well made: pre-production.
At Beat Films, we say that pre-production accounts for 70% of the work, as it is the moment when we define everything that comes next. If this first part is done correctly, the shoot will flow smoothly and the editing will be well done, resulting in a magnificent final product.
Pre-production is everything that is organised to ensure that a video turns out well. This includes: defining and being clear about the objective of the video, writing the script or outline, choosing the location depending on the client’s needs, and finding actors or people who will appear on camera. Of course, we prepare the necessary technical equipment and organise the shooting schedule.
To make it easier to understand, it’s like organising a trip. If you organise everything correctly, from the destination to how you’re going to get around, you’ll enjoy the journey more.
For our company, Beat Films, as a production company, this is very important because it saves time, money and, most importantly, it saves you headaches. Of course, even with a well-planned video, there’s always the possibility of mistakes, but we have several factors in place to ensure that this doesn’t happen:
- It comes out faster.
- It has fewer improvisations.
- It adapts better to what the client needs.
- It has a better chance of achieving its goal.
By this we mean that pre-production is not a waste of time. It is an investment in ensuring that everything goes smoothly, and at Beat Films we guarantee it.