A making-of is the behind-the-scenes footage of a project. This part is not normally seen, but it is very interesting to be able to see all the work that goes into a recording. Everyone enjoys it when it is shown.
At Beat Films, we usually record the occasional behind-the-scenes video, even if it is short. It is entertaining and shows the magic behind a video.
And you might ask, why is a making-of so cool? Well, seeing the entire editing process, how the actors prepare (if there are any), how takes are repeated or if something unexpected comes up, how we solve it. All of this gives the audience a sense of closeness to our work.
When you watch a video after seeing the making-of, you see it differently, because you already know the effort, the team and the good vibes behind the production. And somehow you connect more with the final result.
No one is perfect, and behind-the-scenes footage shows the brand as it really is: real, fun, professional, with mistakes…
It also serves as content for social media, where you can extract short clips, photos or specific moments that are ideal for sharing on Instagram, TikTok or any other social network.
Beat Films adds value and creates a bond with viewers through the making-of videos, which are a way of seeing the reality of a team working on a shoot.