At Beat Films, when we manage social media, whether our own or our clients’, we have a way of organising the content calendar. Apart from saving time, it also improves results in terms of audience reach.
As with everything related to social media, it is extremely important to be clear about our objective, whether we only want sales, visibility, and what type of content works best for that audience.
Content is usually divided by topic, and if the client does not want certain topics, they are omitted. Advice, tips, ‘did you know…’ are topics that attract attention, as people like to hear other people’s opinions or advice, especially if it comes from a brand that is considered professional.
The perfect content for every business
Posting when there is news helps to give visibility to the brand, as everyone will be focused on that news and may get to know you. Similarly, content about processes, quotes, etc. is also posted.
We have to keep trends in mind, as nowadays they are the driving force behind reaching more people. If you join a trend that is currently very viral, your chances of reaching a wider audience from different places are greater, as they will be aware of the trend and your content will be part of it.
Something that is simple and makes people laugh are memes. Anything that entertains and makes people laugh in any way is a good strategy for making yourself known. If they are related to your brand in an original way, they will be more effective.
With all this, we have balanced, varied and entertaining content.
It is important to bear in mind that we have to be present in the consumer’s mind, that is, to post consistently, but without necessarily doing so every day.
At Beat Films, we always adapt to the client’s needs. We adapt to their preferences and decide when to post depending on the type of content. To choose the days of publication, we take into account the percentages of the most active audience on social media, and once the day is chosen, we do the same with the time.
In line with the client’s brand, we write the copy as entertaining and eye-catching as possible. We design the creative content and, if the client requests it, we produce simple videos.
We review everything to make sure nothing is missing, because at Beat Films we want everything to be just right. We use tools such as Metricool and Meta Business Suite to ensure that nothing is forgotten.
Beat Films maintains consistency and meaningful communication thanks to this social media management plan.